Communicating with Animated Infographics

Just like static infographics, the animated versions convey information, data and statistics through a blend of words and images. The advantage, of course, is that infographic videos have the added dimensions of motion and an audio track, allowing for music, voiceovers and sound effects. Let’s look at some examples. Please Note: The videos were chosen for their visual and auditory qualities, rather than their views or promotional messages.

Depicting Statistics

One of the most common uses of infographic videos is to visualize statistics to make them more palatable and meaningful. Three ways to accomplish this are through the use of simple representational graphics, using a storyline and embedding the numbers in a recorded video through post-production work.

1. USING ICONIC GRAPHICS

In the Electronic Medical Records video below, GE Healthcare is promoting the need to establish one EMR standard. They use iconic graphics to depict key concepts, which are often abstract. For example, a tape measure shows the size of the problem, diagonally crossed lines represent red tape and an EMR system is conveyed by a simple dashboard. Using representations from the physical world can help viewers understand important ideas. In addition, notice how this video takes full advantage of the audio track by interjecting sardonic humor—a tone that adds to the absurdity of the current medical record mess in the US.

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For More Reference Infographic Animation Video