What to Buy Now

Introducing three new names you will want to add to your bookmark bar. These indie e-boutiques, based in California, are earning a reputation as indispensable resources for building a wardrobe. Minimalists will want to stock up at the Dreslyn, a Los Angeles site that specializes in elevated basics, while quirky cool girls will fall for the approachable, on-trend styles at Lisa Says Gah, based in San Francisco. Shop Super Street, which has a brick-and-mortar store in Los Angeles, works a high-low mix, with newbie designers sharing space alongside established brands like Isabel Marant and the street wear labels Huf and Alyx. Wrapped in a visually appealing, Instagram-friendly package, the shops are an antidote to the feeling of sameness that can sneak up on us as we browse down the endless scroll at e-commerce giants. And whether or not you make the click to buy, the on-point styling and roster of under-the-radar labels all but guarantee you’ll close the tab a little more inspired than before.

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