Executive Summary

As influencer marketing grows in importance, its measurement is coming to the forefront. But what should marketers look for when choosing influencers, and which measurement strategies will help them best determine the return on investment (ROI)?Marketers are very intrigued by influencer marketing, but prices keep rising and the landscape is getting more crowded (and complicated). Meanwhile, measurement capabilities are lagging behind other forms of marketing. This will threaten future growth.For More Details:-Wearable Video