Executive Summary
Measurement starts with evaluating which influencers to work with. Best practices include looking beyond the size of an influencer’s audience, matching the influencer’s audience to your target audience and gauging the audience’s receptivity to branded content.
Мнение автора может не совпадать с мнением редакции
As influencer marketing grows in importance, its measurement is coming to the forefront.
- Marketers are very intrigued by influencer marketing, but prices keep rising and the landscape is getting more crowded (and complicated).
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