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You’ve taken the leap and implemented inbound marketing. You were told that doing so would bring in more sales leads than you’ve thought possible. But as time goes by, you realize that you’re not actually generating new leads. Were you lied to? Is inbound marketing not really the be all and end all of marketing in today’s digital age?
Even in this age of the internet, the telephone is still a powerful business tool. Many companies still rely on telemarketing to increase their sales numbers and provide customer service.
Are you still relying on outdated outbound marketing tactics? Embrace inbound marketing and start attracting potential buyers to you for a change. Stop wasting your time and money chasing people, trying to convince them to buy from you. This is ineffective, time consuming, and to be honest—annoying! Nowadays consumers want to go online and find out about products and services on their own.
Content marketing is a great method for increasing revenue. Here are seven steps to follow to ensure you’re doing it right, from start to finish, so your campaign can be successful.
Write some blogs, post some comments on social media, and stuff your content with SEO keywords—how hard can inbound marketing be, right? Unfortunately, it’s not that easy. There are many steps that you need to take before you can actively start engaging your audience online.
Many companies have stopped cold calling customers to instead focus on inbound marketing activities—which is a great choice in today’s digital world—but that doesn’t mean the telephone is dead in business. In fact, you can increase your sales and improve customer service by using inbound telemarketing services.
Is It Possible to Recover from the Google Medic Update?If there’s a silver lining in all of this, it’s this:It’s possible to recover from an algorithmic devaluation – Google Medic included!While the sites above never rekindled its glory days, there are other sites that crawled its way back to Google’s good graces.In this post on Search Engine Land, doctoranytime CMO Christos Managoudis detailed how they were able to succeed from the Google Medic devaluation.
It’s true: large companies can be targets for cyber-attacks. We’ve heard of the attacks on Facebook, Capital One and Quest Diagnostics, but what about the smaller businesses that have experienced compromised data? In a recent study, two-thirds of executives interviewed believed cyber-crime won’t affect their small business and many of these same businesses have no cybersecurity strategy plans in place at all.