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Social media marketing can help you reach customers, share your message, build brand recognition, and increase your sales and profit. Twitter in particular has 302 million monthly active users you can target. But unless you’re a major company or celebrity, it can be hard to grow your Twitter followers and build your business using this platform. And there’s no point of posting interesting tweets if no one is listening.
Digital marketing can put small businesses on an equal playing field with the big conglomerates. It’s inexpensive, it’s very effective, and it has a high ROI, but only if you work at it. And a big part of being successful with your inbound marketing campaign is having an effective website that works for you.
With the incorporation of social media, blogging, and other online channels to attract a wider audience to a company's brand, products, and services, businesses find themselves in the position of having to be more innovative and competitive with their online marketing strategies. As more and more people migrate to using mobile devices to seek information and make purchases on the Internet, this has also brought about the need for websites that are optimized for better mobile user experiences.
Initially designed for personal relationships, Twitter has become a strong networking device for companies to communicate with a broad audience, shape and steer conversations and more importantly, generate sales. In fact, Twitter is the most effective broadcast medium allowing "small bites" of interest to potential customers.
Bounce Rate is one of the crucial factors in differentiating a quality blog from other blogs. To define Bounce Rate in simple words is “The percentage of people visiting your site and leaving from the landing or entrance page itself“.