Can Twitter Generate Sales for a B2B Website?

1. 57% of companies already include Twitter in their marketing strategy; an activity that allows brands to get closer to their target audience and form direct connections.
2. 67% of consumers said they prefer to buy products from those brands they follow on Twitter.
3. 58% of b2b marketers admit to have been able to increase their sales.

Yet, many businesses still view the concept of using social media to generate sales as just another set of technologies, rife with more marketing woes. It’s just the opposite. Twitter has become the most overactive source of high-quality information tweeted per second.

But what really makes Twitter the channel of choice for efficient communication?

It’s the simplicity of real-time feedback. Twitter has become the next best thing to text messaging; and we’re talking about 100 million Twitter users a day. There isn’t a business in the world that would turn down the opportunity of exposure and communication with millions of registered users.

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Why Twitter Outshines other Social Media Channels

According to a 2013 report by Optify, a digital marketing software provider, Twitter generates 82 percent of all social media leads, beating out Facebook and LinkedIn. Not to mention, Tweets have become the strongest channel for generating business-to-business sales.

In another study, Compete observed how Tweets influence decision makers. The study chose three test groups and their tweets-in-motion to understand the impact of Tweeting. The study found that tweets increase brand consideration and improve b2b website traffic.

1.Registered Twitter users who see Tweets from business-2-business brands are influenced to visit the b2b website of those brands. The study by Compete also found that Twitter users will visit the B2B website 59% more, compared to average Internet users.

2.Twitter users who read Tweets by B2B brands are more likely to Google the company, followed by a visit to their b2b website. The exposure to b2b tweets positively influence brand consideration.

3.Exposure to B2B tweets has better conversion rates. While a mere 4% of your average Internet visitor completes sign-ups on a b2b website, Compete found that registered Twitter users tend to convert at almost 11%.

How b2b advertisers foster success with Tweets

Ring Central was looking to appeal to a broader range of clients and specifically increase brand awareness among potential b2b customers. The company promoted with tweets about their products and services with links to their b2b website.

In just the first month, remarks and brand recognition increased by 92 percent and website traffic increased 259 percent, all from social referrals from Twitter. Not bad considering Ring Central paid close to $0 for this marketing strategy.

Creating an Effective Marketing Channel

The biggest mistake most business-2-business marketers make is failing to use Twitter as a pure marketing channel. The first step to promotion is optimizing your profile to get your name in front of prospects:

1. Promote your brand by optimizing your profile; Use your logo as your profile picture; your brand name as your username; your brand name on your Twitter biography; and use your brand name as your hashtag to include in tweets.
2. Use Twitter search to find people using your target keywords in their profiles, hashtags and tweets; You can locate those dissatisfied with competing products and they become potential consumers, so check their profiles, follow them and offer a solution to their problem.
3. When you have a prospect in your sales funnel, engage them and began your b2b tweets; Send links to your b2b website, videos and promote your products and/or services.

Undoubtedly, Twitter is an effective and affordable venue to engage and build relationships and become a memorable endorsement in every b2b register.

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