How to Grow Your Twitter Followers And Build Your Business

That doesn’t mean all hope is lost, though. You don’t need to abandon your efforts and quit tweeting. It just means you have to put in a little bit of work in order to reach your goals.

Use these five helpful tips and you’ll be able to grow your Twitter followers and build your business in no time.

Let People Know You’re on Twitter

If no one knows you’re on Twitter, you’ll have a tough time getting him or her to follow you. And since you’re more likely to be followed by people you already have relationships with—at least at first—you can increase your following by adding links to your profile everywhere you can think of. Add links to your profile on your business cards, email signature, website, Facebook page, and LinkedIn page.

Provide Value

People use Twitter because it enhances their lives—in a variety of ways. From helpful tips and advice to entertainment and news, they want to see value from the posts they read on Twitter. If you’re not providing value with your tweets, it’s going to be hard to grow your Twitter followers. The conversations you start and the information you share should matter to your target audience in some way. It should reel them in. It should interest them and grab their attention. And don’t forget to add photos—tweets with photos get much more attention than plain-text tweets.

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Tweet Often

The brands with the most followers are the ones that tweet frequently and consistently. Studies have shown that companies will typically have fewer than 100 followers if they have written fewer than 1,000 tweets, while those who have posted more than 10,000 times have between 1,000 and 5,000 followers. So, buckle down and start writing content, and set aside time each day to tweet. Plus, the more you tweet, the more you’ll get comfortable with the platform, sharpen your voice, and learn the type of content that’s appealing to your target audience.

Know When to Tweet

When you’re tweeting at peak times—when your core demographic is actually online—you increase your chances of being found and added to their lists. The date and time of your tweets can impact your success. Look at your Twitter stats to see when you should be online so you can grow your Twitter followers and build your business effectively. You can schedule your tweets to be posted at specific times, but this isn’t as great of an option as actually being online and interacting with followers in real time.

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Interacting with and Following Users

There’s no harm in following users first—in fact, it’ll make it more likely that they’ll follow you back. So, why not make the first move? Find people who are interested in similar content that you share and interact with them by favoriting their tweets, retweeting, and following them. You can also find and engage with users who are most likely to be interested in your brand by joining Twitter chats related to your industry.

Bring in More Customers with Twitter

Customers are 64 percent more likely to buy from brands that they follow on Twitter. That’s why it’s so important to grow your Twitter followers in order to build your business. When you have more followers, you can bring in more customers. Let people know you’re on Twitter, provide value, tweet often, tweet at peak times, and interact with and follow users, and you’ll be sure to get more followers.

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