HubSpot CRM vs. Salesforce.com...Who Wins?
Understanding your options is critical to ensuring that you invest in a system that most accurately meets your company’s needs.
So let’s pin the two CRM software giants against each other and see how they measure up.
HubSpot CRM
HubSpot is a powerhouse in inbound marketing. The company is a leader at the forefront of inbound. And recently, it has unveiled its CRM that was built with the sales person and the new sales process in mind. And it can help your sales team sell more.
If you already use HubSpot’s marketing automation software, then its CRM will obviously integrate perfectly within your current system, making it an easy choice. Its CRM is intuitive, easy to use and offers no-nonsense tools that will help you integrate sales and marketing activity in order to bridge the gap between the two departments, allowing for more sales opportunities. HubSpot CRM is ideal for mid-sized companies, particularly those that do not currently use any CRM and are looking to implement a product for the first time. It’s also a great product for companies that were using a CRM, but ineffectively. Many companies give up on their CRM due to its complexity, making it useless. In this situation, switching it up for an easy-to-use product is a great decision.
You’ll also benefit from its easy connection to Gmail, Outlook, Apple, and Google apps, so you can create a seamless process for logging emails and creating contact databases. In addition, you get calling capabilities, and the Deal Dashboard and Pipeline Tracking tools are unrivalled, allowing you to keep track of where things are going and how deals are progressing.
But one of the best reasons to use HubSpot CRM? It’s free! And it also comes with a bonus tool called Sidekick. Sidekick is a browser extension that allows you to receive real-time notifications whenever your leads are engaging with your business, like when they visit your website or open your emails.
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Salesforce
Salesforce has been around for a long time and many big conglomerates use it. If you own a billion-dollar company, then you might be the ideal customer that Salesforce has in mind. Salesforce doesn’t target the smaller companies, it goes after the big boys. Salesforce has always been the go-to solution for companies that were intently focused on analysis and data. This CRM isn’t as easy to use or simple as HubSpot CRM. It’s best for companies that have complex marketing needs, complicated objectives, and big budgets. If your needs have outgrown basic customer relationship management software and you want to invest in something that’s more sophisticated and allows for better analytics, then Salesforce is for you. But beware, the product is complex and it’s going to take a lot of time and training to get used to its capabilities and use it to its fullest advantage. Set-up and management won’t be easy, and integrating it into your marketing automation platform will also take a lot of work.
So, Who Wins?
Ultimately, who wins comes down to the needs of your sales organization. If you own a mid-sized company with fewer than 1,000 employees and are looking for a product that is easy to set up, integrate, and use, then HubSpot CRM is the winner. It’s simpler and it’s perfect for companies who are implementing customer relationship management software for the first time. But if you’re looking for richer analytics capabilities and a more sophisticated product for your complex inbound marketing needs, then Salesforce will be the better option.
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