markblake 73263

To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response more carefully. For example, 'Big Data' is a nebulous term, but when we expanded the definition to include insight and predictive analytics, it shows the value of the specific marketing techniques for Big Data and this help explains why this is in position number two. Here is the full listing of digital marketing techniques:Big Data (including market and customer insight and predictive analytics)Content marketing Communities (Branded niche or vertical communities)Conversion rate optimisation (CRO) / improving website experiencesDisplay (Banners on publishers, ad networks social media including retargeting and programmatic)Internet of Things (IoT) marketing applicationsMarketing Automation (incl CRM, behavioural Email marketing and web personalisation)Mobile marketing (Mobile advertising, site development and apps)Paid search marketing, e.g. Google AdWords Pay Per ClickOnline PR (including influencer outreach)Partnerships including affiliate and co-marketingSearch Engine Optimisation (SEO or organic search)Social media marketing including Social CRM and Social Customer CareWearables (e.g. Apple Watch, activity trackers, augmented reality)